OVer the years I was observing the patriotism fever that happens to Indians around August 15th, January 26th and during conflicts with any of the nearby countries. I was lucky enough to have a mechanism to plot the graph over the years. This is done with few photos uploaded to flickr with Google search terms related to the fever.
The current status can be seen below screenshots. Will post a snapshot tomorrow which I expect to show a steep growth.

This shows the rise in patriotism in last 28 days. I think roughly this will represent the overall rise in patriotism of those who are listening to media.
The stats on 16-08-2013 will be posted to get a better measurement.
Perhaps we need to understand the need for being Indian 24x7x365 & not just for around 60 days in an year !